Creator: Cliff Dickens | visit site
Grade Range: 8 - 11
Honest Slogans takes company slogans, adds a little twist, and creates new advertising images. These new slogans poke fun using a company’s own logo and brands. Scroll through the many pages to view images similar to the company’s advertising but with a slightly different punch line that tells what people really think about the product. For example, see the Hallmark Cards logo stating "When you care enough to give a card mass-produced by a corporation." Each slogan includes a link for viewing notes shared by others. <i>Please take caution in sharing these with students as they are unmoderated. Not all topics are appropriate for students (for example, alcohol)</i>.
In the Classroom
Use Honest Slogans as part of a truth in advertising lesson. Share examples with students and have them create their own Honest Slogans for different brands. Use this site as the inspiration for creating new book covers for classic literature or as an introduction to a social studies chapter or math unit. Create "honest" ads in a new language in your world language class. The ideas are endless! Use an online poster creator, such as Padlet, <a href="/single.cfm?id=10007">reviewed here</a>, to create and display finished products.
At Home
Share Honest Slogans as a conversation starter for some family humor and for discussing advertising in media and how companies represent their products (and manipulate us). Make a family game using products on your own refrigerator or cupboards, challenging family members to come up with "honest" slogans for them. This could make a great game on a long trip or local carpool (think of honest ads for the things you see out the car window). You teenager might even enjoy sharing the time with you.
Tags
Subjects
Economics, Family and Consumer Science, Gifted, Social Studies, Social Studies, World Languages, World Languages,